A white kraft box is made from kraft-style paperboard with a pale surface, so it keeps the stiff, fibrous feel of kraft but prints brighter colours than brown board can. TBPB makes them custom with no minimum order, and we will beat a written quote for the same specs.
Where white kraft sits between brown kraft and white cardboard
Brown kraft looks natural but dulls most inks. A coated white folding carton prints sharply but can look glossy and generic. White kraft is the middle path: the surface is light, so colours stay true, yet it has the matte, slightly textured character of kraft. Brands use it when they want to look natural and still print a pale pink, a mint green or a crisp white logo. If you have tried brown and found the colours muddy, white kraft often fixes it.
Structures and board weights
White kraft suits the common folding carton styles: tuck-end boxes, sleeves, auto-lock bottoms and lidded boxes. Typical board runs from around 16 pt for light retail items to 24 pt where you want more rigidity. The board is uncoated or lightly coated, which is why it feels dry and tactile in the hand. That texture is part of the appeal, but it also marks more easily than a laminated sheet.
- Styles: straight and reverse tuck end, sleeve, lid and base, auto-lock bottom
- Print: CMYK or Pantone, with a pale base letting light colours show
- Finishes: matte aqueous, spot UV for contrast, foil stamping, embossing
- Options: window patch, paperboard insert, custom dimensions
Print behaviour you should expect
On uncoated white kraft, ink soaks slightly into the fibre. Fine type, tight gradients and large dark solids can look softer than on coated stock, so keep type a little larger and prefer simple graphics. Black and deep colours print with a rich, matte look. Metallic foil sits on top and looks striking against the soft surface, so a foil logo with plain surrounding space is a reliable high-end combination.
Who tends to choose it
Handmade soap makers, candle brands, bakeries and small apparel labels are the usual buyers, mostly because the board photographs well. A white kraft box on a table looks soft and warm in natural light, and it gives product photos a clean backdrop without the harsh glare of gloss white. Subscription brands like it because a single plain carton with a stamped logo can serve many products. If your catalogue grows, you can keep the same board and change only the print.
Sizing the carton
Measure your product at its longest, widest and tallest points and add about 1/8 inch clearance per side. For products with odd shapes, tell us the heaviest point and how the product will sit, so we can plan the walls and an insert if needed. A sample made to your actual product is the quickest way to confirm the fit.
When another kraft option is better
If you want a darker, moodier look, black kraft boxes are the opposite end of the range. For an unmistakable natural brown, see plain kraft boxes. If customers should see the product, kraft window boxes add a film patch, though the film makes recycling harder. For small items, small kraft boxes are sized for the job, and the full kraft box range lists every style.
If you pack food, cosmetics or supplements, labelling and contact decisions are yours to make with your own regulatory adviser. We print the artwork you supply.
Next step: send the product dimensions and quantity, even if it is one, and we will draw the dieline and quote it.
Frequently asked questions
What is white kraft board?
It is kraft-style paperboard with a lighter, bleached surface. It keeps the stiff, slightly textured feel of brown kraft while accepting brighter colours, because the pale base does not mute the ink. It is a good middle ground between natural kraft and smooth coated white cardboard.
Does white kraft print better than brown kraft?
For colour, yes. Pale and bright inks stay true on a white kraft surface, while brown kraft dulls them. Dark inks and foil work on both. If your artwork uses light colours or a white logo, white kraft is usually the better base.
Can I order a single white kraft box?
Yes. There is no minimum order. You can order one carton to check size and print, or thousands for production. A single sample is a sensible first step, since uncoated board can look different from what you expect on screen.
Which box styles come in white kraft?
The usual folding carton styles: tuck-end, sleeve, lid and base, and auto-lock bottom. Tell us your product and how it will be packed, and we will suggest the structure. We can also add a paperboard insert or a window patch where needed.
Is white kraft recyclable?
White kraft board is paper-based and generally accepted in paper recycling, though local rules vary. Heavy laminates, foil and window films can complicate recycling. If recyclability matters to you, keep the finishes light and check what your local system accepts.
How do I choose between white kraft and white cardboard?
Pick white kraft for a natural, tactile feel with clean colour, and coated white cardboard for the sharpest photographic print and a smoother finish. If you are not sure, ask for a sample of each and compare them in your hand.
More Kraft Boxes
See the full Kraft Boxes range, or explore related options with no minimum order and our best-price guarantee:
