Sunglass packaging is the printed box or sleeve around a pair of sunglasses, sized to the frame and its case and built so the lenses arrive without a scratch. TBPB makes it custom with no minimum order, and a written quote for the same specs gets beaten under our price-beat guarantee.
Two jobs: the case and the carton
Most pairs of sunglasses travel with a soft pouch or hard case that the customer keeps. The packaging we print is the outer layer, either a carton that holds the case and glasses, or a sleeve that slides over a stock case and carries your brand. A sleeve is the lightest way to add branding if you already buy cases in bulk. A full carton is better if the glasses ship loose in a pouch, because it takes the knocks that would otherwise land on the frame.
Measuring a frame properly
Fold the arms and measure the folded frame in three directions: width across the temples, height of the lens and depth when folded. Oversized and wrap styles need more room than classic frames, and the hinge side often adds a few millimetres you will not see in the product photo. Add about 1/8 inch of clearance per side. If the glasses go in a case, measure the case, not the glasses. When in doubt, send us the actual case dimensions and we will build the dieline from them.
Protecting the lenses
A scratched lens is a returned order. Inside the carton, a paperboard tray or a die-cut insert holds the frame in place so nothing slides or presses on the glass. For heavier or more expensive frames, a custom foam insert gives the soft grip a pair needs; see custom foam inserts. Tissue or a microfibre cloth between lens and lid is a small touch that customers remember.
Board, print and finish
Folding carton paperboard in the 18 to 24 pt range is typical for retail sunglass cartons, and it prints well in CMYK with Pantone matching for brand colours. A matte coating looks quiet and modern; soft-touch lamination feels better in the hand; foil stamping the logo catches light the way eyewear should. Keep the artwork simple, because the product inside is the star. If the box ships to customers, a corrugated outer is a sensible precaution against crushing.
Matching boxes across your range
Eyewear brands often sell watches, wallets or cases from the same label. Keep the box family consistent, and see our watch boxes and tuck top boxes for related builds. More options sit in the custom retail packaging range.
Also decide early whether the box needs a hang or display feature. A retail peg or a counter tray changes the dieline, and it is far easier to add a hang hole at the start than to retrofit one after the artwork is approved.
- Styles: carton with tray, sleeve over a stock case, shipper for e-commerce
- Board: folding carton paperboard, roughly 18 to 24 pt, plus corrugated for shipping
- Print: CMYK, Pantone match, matte or gloss, soft-touch, foil stamping
- Insert: paperboard tray, die-cut insert or foam to hold the frame
- Quantity: no minimum order
Next step: send the folded frame or case dimensions and the quantity you need, even one pair, and TBPB will draw the dieline and quote it.
Frequently asked questions
Is there a minimum order for sunglass packaging?
No. TBPB has no minimum order. Order one box to check fit and print, or thousands for a collection drop. Quantity changes the quote and production method, but it does not block the order.
How do I measure sunglasses for a box?
Fold the arms and measure the folded frame width, lens height and folded depth. Add about 1/8 inch of clearance per side. If the glasses go in a case, measure the case instead. Send us the numbers and we will draw the dieline.
Should I use a carton or a sleeve?
Use a sleeve over a stock case if you already buy cases in bulk and want a light branded layer. Use a full carton if the glasses ship loose in a pouch or you want the box to take the impact.
How do I keep lenses from scratching in the box?
Use a tray or die-cut insert that holds the frame in place, with nothing pressing on the lens. A soft liner or a microfibre cloth between lens and lid helps. For delicate frames, ask about a foam insert.
What board is used for sunglass boxes?
Retail cartons commonly use folding carton paperboard around 18 to 24 pt, printed in CMYK or Pantone. For shipping, a corrugated outer adds crush protection. We confirm the board when we see the size and use.
Can you beat a quote I already have?
Yes. Bring a written quote for the same size, board and print specs and TBPB will beat it. That is our price-beat guarantee, and it applies to sunglass packaging.
More Custom Retail Packaging
See the full Custom Retail Packaging range, or explore related options with no minimum order and our best-price guarantee:
