Advertising boxes are custom printed boxes built to deliver a message as well as a product: press kits, event giveaways, influencer sends, trade show handouts and in-store promotions. TBPB makes them with no minimum order, so you can order one box for a pitch meeting or thousands for a launch, and our price-beat guarantee covers any written quote for the same specs.
Pick the job before you pick the style
A promotional box has one job, and the design should be built around it. A press kit needs to open in a way that makes the recipient slow down. A trade show giveaway has to be light, flat-packed and quick to hand over. A shelf promotion needs to read from a few feet away. Settle which of these you are making before choosing a style, because the answer drives board weight, closure and how much of the surface carries ink.
Sends that travel by post usually do best in a mailer-style box, which folds up from a single sheet and survives a courier better than a plain carton. Counter and shelf pieces often work better as a window carton, such as our window pillow boxes, where the featured product is the advertisement.
Sizing around what really goes inside
Campaign boxes rarely hold one thing. There is the product, a printed card, maybe a sample and a leaflet. Lay it all out the way you want the recipient to see it, measure the length, width and depth of that arrangement, and add about 1/8 inch of clearance per side for a folding carton. If the contents slide around, a paperboard divider or a custom foam insert fixes it. A snug fit matters more than people expect. A loose box arrives looking tossed, and that is the first impression of your brand.
Board, print and finishing
Folding cartons are usually made from SBS paperboard in the 16 to 24 pt range, which takes CMYK print cleanly and folds with sharp edges. Kraft board gives an uncoated, earthy look. Corrugated E-flute is the better choice when the box has to ship, because it adds crush resistance a paperboard carton does not have. Artwork can run in CMYK, or you can specify a Pantone match when brand colour has to be exact.
Finishing is where a promotional box earns attention. Matte or gloss aqueous coating protects the print, soft-touch lamination gives a velvet feel, spot UV makes a logo catch light, and foil stamping or embossing suits hero pieces.
- Custom dimensions, drawn to your contents
- Print inside and out on most styles
- Paperboard, kraft or corrugated construction
- Coating, soft-touch, spot UV, foil and embossing options
- Inserts and dividers to hold samples in place
One practical point on artwork: promotional boxes get photographed and shared, so the outside deserves the most attention. Put the logo and the single line you want remembered on the lid, and save the longer story for the inside panel, where it is read once the box is open. Keep important text at least 1/8 inch away from fold lines so it does not wrap or crack when the carton is assembled. Ask for a printed sample of a finish before you commit to a large run, since a soft-touch surface reads very differently on a screen than in the hand.
When a different box is the better call
Heavy decoration earns its cost on short hero runs like press kits. On a large giveaway, one or two colours on kraft often looks more deliberate than a fully flooded design, and it keeps the run practical. If the campaign is really a retail display or a limited offer, look at our promotion packaging instead, or browse the full custom retail packaging range for styles that suit shelf life.
Send us the product dimensions and the quantity, even if it is one, and we will draw the dieline and quote it.
Frequently asked questions
What is an advertising box?
An advertising box is a custom printed box used to promote a brand, product or event. Typical uses are press kits, influencer mailers, trade show giveaways and in-store promotions. The box itself carries the message, so print, opening experience and fit matter as much as the contents.
Is there a minimum order for custom advertising boxes?
No. TBPB has no minimum order, so you can order one box or ten thousand. That helps when you want to test a design on a single press kit before committing to a full campaign run, and the price-beat guarantee applies to matching written quotes at any quantity.
Which box style works best for a press kit or influencer send?
A mailer-style box is usually the best fit because it protects the contents in transit and opens with a clear reveal moment. If the kit stays in-house or is hand delivered, a folding carton with a printed interior and a snug insert works well and costs less to ship flat.
How do I size an advertising box?
Arrange everything that goes inside the way you want it seen, then measure the length, width and depth of that stack. Add roughly 1/8 inch of clearance per side for a folding carton. If you are unsure, send us the products and the quantity and we will draw a dieline for approval.
Can I print on the inside of the box?
Yes, most folding carton and mailer styles can be printed inside as well as outside. A printed interior turns the moment of opening into part of the message. Check your dieline before approving, because inside coverage affects which coatings suit the flaps and folds.
More Custom Retail Packaging
See the full Custom Retail Packaging range, or explore related options with no minimum order and our best-price guarantee:






































