Custom PR boxes are printed shipping boxes made to deliver a product, a note and a few extras to creators, editors and buyers, and TBPB makes them to your size with no minimum order. We also match the specs of any written quote you bring and beat it, which matters when a campaign needs a few hundred boxes and a tight budget.
What a PR box actually has to survive
The first test is the courier. The second is the camera. Most PR boxes get opened on video, so the inside carries as much weight as the outside: a printed interior, tissue or paper shred, and a layout that shows the hero product first. The usual base is an E-flute corrugated mailer with a tuck or tab lock. It ships flat, holds up in transit and prints cleanly on both faces. If the box will travel inside a larger shipper, a folding carton in 16 to 24 pt paperboard can do the job and costs less to produce.
Sizing the box around the whole kit
Lay out every item the way you want it seen. Measure the footprint and the stacked height, then add about a quarter inch of room on each side for tissue or paper. Too tight and the tissue crushes; too loose and the product slides. Bottles and jars sit better in a die-cut foam insert than in loose fill. Tell us the product dimensions and quantity and we will draw the dieline for your approval.
Print and finishing that read well on camera
CMYK covers most artwork. If your brand color has to match exactly, ask for a Pantone match. Matte aqueous coating photographs without glare. Soft-touch lamination feels expensive in the hand, but it scuffs if the boxes get rubbed in transit, so we usually suggest it for rigid builds rather than mailers. Foil stamping and embossing work best on one clear element, such as the logo on the lid.
When a PR box is the wrong choice
If you are sending one light item with no extras, a tuck top box inside a poly mailer is simpler and lighter. If the recipient will keep the packaging, such as a gift set, a rigid box makes more sense. For sample runs and campaigns that mix box sizes, see the full custom retail packaging range or our mailer boxes.
Planning a campaign run
Most PR programs ship in waves, and the box usually changes between waves: a new product, a seasonal card, a different insert. Because TBPB has no minimum order, you can order a small first wave, see how the boxes look in the creators’ videos, and adjust the artwork before the next print. Keep the outer dimensions the same where you can, so your packing team does not need new instructions. Put a clear mailing label area on the dieline, and leave a spot on the inside lid for a short handwritten note, which tends to get read.
- Structures: corrugated mailer, folding carton, rigid lift-off lid
- Board: E-flute corrugated, 16 to 24 pt paperboard, rigid chipboard
- Print: CMYK, Pantone match, interior print, matte or gloss coating
- Extras: die-cut inserts, foil, embossing, spot UV
- Quantity: no minimum order
Send your product dimensions and the quantity you want, even if it is one, and TBPB will draw the dieline and quote it.
Frequently asked questions
What is a PR box?
A PR box is a branded package sent to influencers, journalists or buyers to introduce a product. It usually holds the product, a short note and a few extras, and it is designed to look good when opened on camera.
Is there a minimum order for custom PR boxes?
No. TBPB has no minimum order, so you can order one box to test a design or thousands for a campaign. Send your dimensions and quantity and we will quote it.
What size should a PR box be?
Measure the full kit laid out as you want it seen, then add about a quarter inch of clearance per side for tissue or paper. Send us the measurements and we will draw a dieline to fit.
Which material works best for PR boxes?
E-flute corrugated is the usual choice because it ships flat, protects the contents and prints well on both faces. Rigid chipboard suits high-end kits that the recipient will keep.
Can I print the inside of the box?
Yes. Interior print is one of the most useful upgrades for PR boxes because creators open them on video. Tell us the artwork you have and we will set it up on the dieline.
Do you beat competitor quotes?
Yes. Bring a written quote for the same specs and TBPB will beat it. We compare board, size, print and quantity so the match is fair.
More Custom Retail Packaging
See the full Custom Retail Packaging range, or explore related options with no minimum order and our best-price guarantee:
