Kraft paper is a strong, natural brown paper produced by the kraft pulping process, which keeps the wood fibers long and tough. In packaging it is valued for three things: strength, a recyclable natural look, and low cost. That combination is why kraft shows up on mailers, bags, and eco friendly boxes.
Why brands choose kraft
Kraft reads as honest and sustainable, so it suits food, handmade, organic, and eco positioned brands. It takes one and two color printing well, and the brown surface itself becomes part of the look. It is also naturally strong for its weight, which makes it a dependable material for bags and shipping.
Brown kraft vs white kraft
Natural brown kraft has the classic recycled look. White kraft is bleached for a cleaner background that makes colored printing pop while keeping the same recyclable, sturdy feel. The choice comes down to whether you want the earthy look or a brighter print surface.
Where kraft fits
Kraft is used for mailer boxes, gift boxes, soap boxes, food boxes, and paper bags. Explore our kraft boxes, kraft bags, and eco friendly boxes, all no minimum order with a free proof.
More packaging explainers: rigid boxes, corrugated cardboard, dielines, mylar bags.