A flyer is a single printed sheet, handed out, mailed or tucked into a parcel, that has to deliver one message quickly. TBPB prints custom flyers with no minimum order, and if you bring a written quote for the same specs, we will beat it.
Pick the format by how the flyer will travel
A flyer handed across a counter can be letter size, 8.5 by 11 inches, because it will be read straight away. A flyer pushed into a goody bag or a shipped order wants to be smaller, such as 5.5 by 8.5 or 4 by 6 inches, so it does not fold or crush. Flyers posted to a mailing list can be a quarter-sheet and still land. Decide where the flyer will live for its first thirty seconds, then choose the size. A good insert is the one the customer actually reads before the box goes in the recycling.
Paper weight, coating and how it feels
Paper choice changes how people treat the flyer. A lightweight text stock, around 80 to 100 lb, feels like a leaflet and is fine for a quick promotion. A heavier cover stock, around 14 pt, feels like a card and tends to be kept. Gloss makes photographs and saturated color look vivid, matte keeps text easy on the eyes, and uncoated paper is the best choice if people need to write on the flyer. Soft-touch lamination and spot UV are possible on heavier stocks when you want the flyer to feel like part of the brand.
Artwork that prints properly
Most disappointing flyers fail on file prep, not design. Build the artwork at the final trim size with 1/8 inch of bleed on every edge, keep key text at least 1/8 inch inside the trim line, and supply images at 300 dpi. Set colors in CMYK, because screen colors look brighter than ink can reproduce. Use one clear headline, one image and one call to action. If you need to print on both sides, put the offer on the front and the details on the back, so the front works even if nobody turns it over.
Writing the one line that gets it read
A flyer has a single job, so give it a single message. A headline that names the offer, a short line that says why it matters and one way to respond is plenty. Add a date if there is a deadline. If you include a QR code, print it at least about 0.8 inch square and test it on two phones before the artwork goes to print. Leave empty space around the text. A crowded flyer looks like every other flyer.
When a flyer is not the right piece
If you need to send something more substantial, a booklet or catalog carries more detail. For a keepsake that sits on a desk, custom postcards are sturdier. If your flyer is going into e-commerce parcels, pair it with branded mailer boxes so the insert and the pack look like one brand. You can browse the rest of the print and folder range to match the flyer with matching stationery.
- Common sizes from 4 by 6 inches to letter, plus custom sizes
- Gloss, matte or uncoated paper in text or cover weights
- Single or double-sided full color print
- Optional soft-touch or spot UV on heavier stocks
- One sheet or thousands
Send your flyer size, paper preference and quantity, even if it is just one, and we will quote it. If you are unsure, send the artwork and we will check the file first.
Frequently asked questions
What size should a flyer be?
Letter size, 8.5 by 11 inches, suits handouts. Half-letter, 5.5 by 8.5 inches, and 4 by 6 inches suit inserts, counters and goody bags. Pick the size by how the flyer will travel. Smaller formats fold less and are more likely to be read in a parcel.
What paper weight is best for flyers?
Text weights around 80 to 100 lb feel like leaflets and suit short promotions. Cover stock around 14 pt feels like a card and tends to be kept. Heavier paper costs more to ship, so choose by how long you want the flyer to last in the customer’s hands.
Should I choose gloss or matte for flyers?
Gloss makes photographs and strong colors vivid. Matte is easier to read and looks more refined. Uncoated paper is best when people will write on the flyer. If the flyer includes a coupon code or notes, avoid gloss over the area you want written on.
What do I need for print-ready flyer artwork?
Build the file at the trim size with 1/8 inch bleed on each edge, keep important text 1/8 inch inside the trim line, use CMYK color and supply images at 300 dpi. Export a high-resolution PDF. We check your file before printing and flag any issues.
What is the minimum order for custom flyers?
There is no minimum order. You can print a single flyer as a proof or thousands for a campaign. Send your size, paper and quantity and we will quote it. We also beat a written quote for the same specs.
Can I print different flyers in the same order?
Yes, in many cases. If you have versions for different offers or locations, send each artwork file with its quantity and we will set up the order. Each version needs its own proof so you can approve the content before printing.
More Custom Presentation Folders
See the full Custom Presentation Folders range, or explore related options with no minimum order and our best-price guarantee:
