For artwork, open the dieline as a vector PDF or an Illustrator file, and send a print-ready PDF back. SVG is the easiest way to open a dieline in design apps other than Illustrator, and DXF is for CAD software, sample tables and cutting plotters rather than for artwork.

The four formats compared

FormatWhat it isUse it forOpens in
PDFA vector file that keeps lines sharp at any sizePlacing artwork and sending print filesIllustrator, Affinity Designer, Acrobat and most design apps
AIAdobe Illustrator’s own formatDesigners working in Illustrator who want every layer kept as it wasIllustrator
SVGAn open vector format used across the webDesigners using Figma, Inkscape or AffinityMost design apps and any browser
DXFA CAD drawing exchange formatStructural design, sample cutting tables and plotter cuttersCAD and cutting table software

PDF

A vector PDF is the working format for most packaging jobs. It opens directly in Illustrator with the lines intact, it is what most printers want back, and it keeps the dieline and the artwork on separate layers if you set them up that way.

AI

An .ai file is only needed if you want to keep working in Illustrator’s own format. Illustrator opens a PDF or SVG dieline directly and can save it as .ai, so on our templates the PDF is the file to start from.

SVG

SVG is the friendliest format if you do not use Illustrator. Figma, Inkscape and Affinity all open it, and you can check the layout in a browser before you open any software at all.

DXF

DXF is for machines and structural designers, not for artwork. It is the format sample tables and plotter cutters read, which makes it the file to use if you want to cut a plain sample yourself before printing. Our DXF files keep cut and crease lines on separate layers and are drawn at full size in inches.

What to send back to the printer

  • A PDF with your artwork placed on the dieline, and the dieline on its own named, non-printing layer
  • Fonts outlined or embedded
  • Images embedded at full print resolution, not screen resolution
  • Colors set as CMYK, or as named Pantone spot colors where you need an exact match
  • Nothing important sitting in the bleed or across a fold

Our print-ready artwork guide goes through each of these in more detail.

A JPG or PNG is not a dieline

A picture of a dieline is fine for looking at, but it cannot be used to cut board or to line artwork up precisely. If a supplier sends one, ask for the vector file.

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