Blind box packaging is a sealed printed box that looks the same no matter which figure is inside, usually with a foil-lined or printed inner bag that hides the toy and a counter display that holds a full set. The Best Price Boxes makes every part of it for U.S. brands: the outer box, foil-lined or printed inner bags, checklist cards, counter displays and master shipping cases, quoted together as one series kit. Design help, a digital proof and shipping are free, and production takes 7 to 14 business days after proof approval.
Blind box kit at a glance
- Outer box: printed tuck end cube or rectangle, one shared design for the series or a design per figure, with an optional seal sticker.
- Inner bag: foil-lined or printed, so the figure cannot be seen or felt through the box.
- Checklist card: shows every design in the series and the odds of the secret.
- Counter display: holds 6 to 24 boxes and often doubles as the shipping tray.
- Master case: corrugated shipper sized to a set number of displays.
- Run sizes: no minimum for a first run, wholesale pricing from 1,000 units.
Tell us the figure size, the number of designs and how many displays you want. Use the planner below to get the counts right, then paste the plan into the quote form.
Get a free quoteGet the blind box template
Blind box series planner
Enter your series and the planner works out how many of each part you need. Nothing is saved or sent anywhere until you choose to.
What goes into a blind box series
| Part | What it does | What to decide |
|---|---|---|
| Outer box | Carries the brand, series name, lineup and legal panels. Every unit looks the same. | Size, board, finish, one shared design or one per figure. |
| Inner bag | Hides the figure so it cannot be seen through a gap or felt through the board. | Foil-lined or printed, plain or branded, heat sealed. |
| Checklist card | Lists the designs and the secret odds. Collectors keep it. | Printed one or two sides, folded or flat. |
| Seal | Shows the box has not been opened in store. | Round sticker across the lid or shrink wrap. |
| Counter display | Holds a complete or mixed assortment at the register. | Boxes per display, header height, tear-away front. |
| Master case | Protects displays in transit to stores and fulfillment centers. | Displays per case, labeling on two sides. |
Get the series math right before you print
Most mistakes in blind box runs are arithmetic, not printing. If a display holds 8 boxes and the series has 8 regular designs, every display carries a full set and a store can promise collectors a fair shot at each figure. Put 8 designs into a display of 12 and some stores will end up with four of one figure and none of another.
Secrets work the same way. A brand that prints odds of 1 in 96 on a series with 8 boxes per display is promising one secret in every 12 displays. That number has to match what the packing line actually does, because collectors count and post the results online. Brands commonly pick display counts of 6, 8, 9 or 12 and set secret odds as a whole number of displays for this reason.
| Regular designs | Display sizes that hold a full set |
|---|---|
| 6 | 6, 12, 18, 24 |
| 8 | 8, 16, 24 |
| 9 | 9, 18 |
| 10 | 10 |
| 12 | 12, 24 |
The planner above does this math for any combination and flags assortments that will not divide evenly.
Foil-lined bag, printed bag or no bag?
| Option | Choose it when | Trade-off |
|---|---|---|
| Foil-lined inner bag | You want the figure fully hidden and protected from light and moisture. | The classic blind box feel. Adds a heat seal step on the packing line. |
| Printed inner bag | You want the bag itself to be part of the reveal, with your logo or series art. | More artwork to approve. Keep it the same for every design so it gives nothing away. |
| No inner bag | The figure is wrapped another way or the box has a tight insert. | Lowest cost, but shaking and feeling the box can give the figure away. |
Shoppers do shake and weigh blind boxes in the aisle, and some collector forums trade tips on doing it. Keep every unit as close to the same weight and feel as you can: same bag, same card, same insert, and a small paper filler if one figure is much lighter than the rest.
Designing the outer box
- Lineup panel. Show every design on the back or side, with the secret as a silhouette. It is the reason a collector buys a second box.
- One design for the whole series. If each figure gets its own box, buyers can see what they are getting unless the difference is on a hidden inside flap.
- Leave room for the legal copy. Plan a panel for the tracking label, country of origin, age grade and any choking hazard warning before the art is finished.
- Tamper evidence. A round seal across the tuck flap tells the store and the buyer the box has not been opened.
- A box worth keeping. Collectors often keep boxes with the figure. A matte or soft-touch coat and a foil logo cost little per unit on a large run.
Labeling rules for blind boxes sold in the U.S.
Two federal rules apply to blind boxes in a specific way. Under U.S. Customs regulations a sealed retail box that buyers do not normally open before purchase has to show the country of origin of what is inside, even if the toy itself is marked (19 CFR 134.24). And for the CPSIA tracking label, the Consumer Product Safety Commission treats the date a multi-item package was assembled as its date of manufacture. Toys for ages 3 to 6 that contain small parts also need the choking hazard warning on the main display panel. The toy labeling guide lists each rule with its source.
General information, not legal advice. Confirm with your testing lab.
How to order
- Run the planner and copy the plan.
- Send it through the quote form with the size of your largest figure and photos if you have them.
- We reply within one business day with a dieline for the box and the display, and a quote for the full kit.
- Approve the free digital proof. Ask for a printed sample if you want to check the bag and the fit.
- Production takes 7 to 14 business days after approval. Shipping is free.
Runs of 1,000 units or more qualify for wholesale pricing and a dedicated rep who schedules reorders for the next series.
Related
- What is a blind box? How blind box packaging works
- Blind box template and dieline
- Counter display template
- Squishy toy packaging
- All toy packaging
Blind box packaging questions
What is blind box packaging?
A sealed box that looks the same whatever figure is inside, usually with a foil-lined or printed inner bag that hides the toy. Boxes are sold from a counter display that holds a set number, often enough for one of each design.
Can you make foil-lined inner bags?
Yes. We make foil-lined and printed inner bags along with the printed outer box, checklist card, counter display and master case.
How many boxes go in a blind box display?
Common counts are 6, 8, 9, 12 and 24. Pick a count that is a multiple of your regular designs so each display can hold a complete set.
How are secret or chase figures packed?
A secret replaces one regular figure in a set number of boxes, for example one in every 96. Set the odds as a whole number of displays so the packing line can follow them exactly, and print the same odds on the checklist card.
Should every design have its own box?
Usually not. One outer design for the series keeps the surprise. If you want per-design art, put it on an inside flap or on the inner bag.
What does a blind box need to say on it in the U.S.?
Generally a tracking label, the country of origin, the producer or distributor name and address and, for toys for ages 3 to 6 with small parts, a choking hazard warning. See our labeling guide for citations.
Is there a minimum order?
No minimum for samples and first runs. Orders of 1,000 units or more get wholesale pricing.
Outer boxes, foil-lined or printed bags, checklist cards, displays and master cases in one quote, within one business day.
Get a free quoteSee the blind box template