Custom kraft paper bags are brown paper carrier bags printed with your logo, used for retail checkout, takeaway orders and gift handoffs. TBPB makes them to your size with no minimum order, and if you bring a written quote for the same specs, we beat it.
Three measurements decide the bag
Every paper bag is described by width, gusset and height, in that order. Width is the front face, gusset is the depth of the folded side panel, and height runs from the base to the top edge. Get the gusset wrong and the bag looks fine empty but will not take a boxed product. Measure the biggest thing that goes in, add roughly an inch of room on each dimension, and size the bag to that.
Do not forget the handle zone. On a bag with handles, the top couple of inches are taken up by the fold-over and handle reinforcement, so a bag that is just tall enough for the item sticks out awkwardly. Add height for it.
Paper weight, handles and what they carry
Kraft bag paper is measured in grams per square meter, and heavier paper holds its shape and tears less. A light sheet suits a bakery loaf or a pair of socks. A heavier sheet is the better choice for a bottle or a boxed gift. We do not make load promises, since a bag lives or dies by how it is packed, but the rule is simple: the heavier the contents, the heavier the paper and the stronger the handle attachment.
Twisted paper handles feel natural and match the kraft look. Flat paper handles print on the surface and sit flat in a stack. Die-cut handles save assembly but suit lighter goods. Tell us what the bag will hold and we will recommend the handle that makes sense, and confirm the options available for your size.
If you are unsure about proportions, ask for the dieline or a plain sample first. A bag that looks right on screen can feel too narrow in the hand, and an inch of gusset is the difference between a bottle that stands upright and one that leans against the side wall.
Printing on brown paper
Brown kraft behaves like any natural board: light colors fade into it, and dark inks look sharp. A one-color black or dark brown logo is the classic choice and prints cleanly. If the artwork needs bright colors or fine photo detail, a white paper bag gives a brighter base. Plan for ink coverage too. A large solid panel on a brown bag can look uneven and can crack at the folds.
- Natural brown kraft, with a logo-only front for a quiet retail look
- Handle styles chosen to match the load: twisted paper, flat paper or die-cut
- Pantone-matched ink for brand colors that must stay consistent between reorders
- Gusset and height sized to your product with room for the handle fold
- Print on one side or both, plus optional gusset panels
Storage and stacking matter for a busy counter. Paper bags with a flat base and a square fold stack neatly and stay open for one-handed packing, which speeds up service at a till. Bags stored in a damp back room can go limp and lose their folds, so keep cartons off the floor and away from steam, and bring a week of stock out at a time.
Choosing between paper bag styles
Kraft is the everyday choice, but not the only one. If you sell food in bulk, our brown paper bags for wholesale fit that use. For presents and events, custom gift bags have more decorative options. The full range is under custom bags.
Send us the width, gusset, height and quantity, even one bag, and we will quote it with a proof to approve.
Frequently asked questions
Is there a minimum order for custom kraft paper bags?
No. TBPB has no minimum order, so you can order a small batch to test a bag size and logo or thousands for a store rollout. Sizes and artwork can change between orders, and reorders at any quantity are simple.
How do I choose the size of a kraft paper bag?
Bags are measured by width, gusset and height. Measure the largest item that will go in, add roughly an inch on each dimension, and add extra height for the handle fold. If a boxed product is going in, the gusset needs to match its depth.
What paper weight should I choose?
Choose heavier paper for heavier or sharper contents, such as bottles or boxed gifts, and a lighter sheet for bread, clothing or small items. The handle attachment matters as much as the paper. Tell us the contents and we will recommend a suitable weight.
Can kraft paper bags be printed in full color?
Yes, but brown paper dulls light and bright colors. Dark inks such as black and dark brown give the sharpest result. For bright artwork or photos, a white paper bag is a better base. We can print Pantone colors for exact brand shades.
Are kraft paper bags recyclable?
Plain kraft paper with simple ink printing is generally accepted in paper recycling. Plastic handles, laminations or coatings can change that. If recyclability is a selling point, keep the finish simple and check the claim with your own adviser before printing it.
What handle types are available?
Twisted paper handles, flat paper handles and die-cut handles are the common options, each with its own look and strength. Tell us the contents and the size, and we will confirm which handles are available and sensible for your bag.
More Custom Bags
See the full Custom Bags range, or explore related options with no minimum order and our best-price guarantee:






































