An eyeshadow box is a printed folding carton that holds a compact, palette or loose pan and carries your branding, shade names and required label text. TBPB makes custom eyeshadow boxes to your exact compact size with no minimum order, and we beat any written quote you bring for the same specs.
Match the carton to the compact
Palettes vary a lot. A magnetic-lid compact with a mirror is thicker than a flat cardboard palette, and a single pan in a tin is another thing again. Measure length, width and thickness of the finished compact, then add about 1/8 inch per side and a little more depth if you want it to slide in without catching. A tight carton looks sharp but frustrates the person unboxing it, so leave a hair of play.
If you ship palettes to customers, think about whether the compact moves inside the carton. Add a board insert or a paper tray for loose items such as a brush, or a fold-over card with the application guide.
Closures for eyeshadow cartons
Tuck-end cartons are the standard choice: simple, fast to pack and cheap to run. Sleeve-and-tray boxes feel more like a gift. Magnetic rigid boxes are the high-end option for limited collections, though they add weight and lead to a different construction. For a launch where unboxing matters, a sleeve with a printed tray gives a lot of presence without the build of a full rigid box. If the product hangs on a peg display, a hang-tab carton is worth a look.
Printing a shade story
Eyeshadow is a colour product, so print accuracy matters. CMYK covers most photography and gradients, and Pantone matching keeps a brand colour consistent from run to run. Soft-touch lamination gives a velvety surface, spot UV makes a logo glint on a dark ground, and foil stamping adds metallic accents. Each finish adds steps, so pick one or two. A foil logo on a soft-touch matte box usually does more than five effects layered together.
Mind the legal side. Shade names, ingredient lists, net weight and any warnings are your responsibility. Confirm cosmetic labelling requirements with your own regulatory adviser before the artwork goes to print. TBPB prints the artwork you supply.
Board weight is a judgement call. A single-pan carton works on lighter stock, but a full palette with a glass mirror weighs more than it looks, and a thin carton bows when someone picks it up by the middle. For palettes we lean toward the heavier end of folding carton stock, in the 18 to 24 pt range, so the box keeps its shape on a retail shelf and in a mailer.
- Styles: tuck end, sleeve and tray, hang-tab
- Board: folding carton paperboard, with coated white and kraft options
- Print: CMYK or Pantone, on one or both sides
- Finishes: matte or gloss coating, soft-touch, spot UV, foil, embossing
When a different box fits better
If you sell eyeshadow with other items in a set, a larger makeup box holds the whole collection. Brands who build around face products can pair palettes with foundation boxes, and brush sellers often need makeup brush boxes for the matching tools. The wider range sits in cosmetic packaging.
Send the compact dimensions and your quantity, even if it is one box, and we draw the dieline and quote it.
Frequently asked questions
Is there a minimum order for eyeshadow boxes?
No. There is no minimum order. You can order one carton to approve the fit, or order a full launch run. Each box is cut and printed to the compact size you send.
How do I size a box for my eyeshadow palette?
Measure the length, width and thickness of the finished compact, then add about 1/8 inch per side. Send those three numbers and we draw the dieline so the palette slides in smoothly without rattling.
Which finish looks best on an eyeshadow carton?
Soft-touch lamination with a foil or spot UV logo is a popular pairing for a premium feel. Matte aqueous coating is simpler for a lighter build. Pick one or two finishes rather than stacking all of them.
Do you print ingredient lists and shade names?
We print the artwork you supply. Ingredient lists, net weight and warnings are your responsibility, so confirm cosmetic labelling requirements with your own regulatory adviser before approving the file.
Can I get a magnetic closure on eyeshadow boxes?
Magnetic rigid boxes are a different construction from folding cartons. Ask us about them when you send your size, and we advise whether a rigid box or a sleeve and tray suits your launch better.
How do I get a quote for custom eyeshadow boxes?
Send the compact dimensions, finish preferences and quantity. We draw the dieline and quote it, and TBPB beats any written quote for the same specs.
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