Private label packaging is the custom box, bag or label that puts your brand on a product that is made or supplied by someone else. TBPB prints it to your artwork and your product’s dimensions with no minimum order, and if you bring a written quote for the same specs, we beat it.
What private label actually means for the packaging
When you sell a private label product, the thing inside may come from a contract manufacturer, a wholesaler or a factory, but the customer sees only your name. The packaging does most of that work. It carries your logo, your claims and your look, and it is often the only part of the product you control completely. This is where private label differs from white label, where the same plain pack goes to several sellers with a swappable sticker. Private label packaging is made once, for you, and nobody else uses it.
Pick the format from how the product is sold
The format depends on the channel. A product sold on a retail shelf needs a front panel that works from three feet away, and usually a barcode and regulatory panel on the back. A product shipped to customers, as most Amazon and online sellers do, needs a box that survives transit and looks good on opening. A product sold in bulk to other businesses may need little more than a clean label on a standard container. Start with the channel, then choose between a folding carton, a mailer, a pouch or a label on a container you already hold. Do not design the pretty part before you know how the product will move.
Sizing from the product you will actually receive
Get the final production sample of the product from your supplier, not the picture on the supplier’s listing. Measure length, width and height at the tallest and widest points, weigh it, and check whether the supplier changes the product slightly between batches. For a folding carton, allow about 1/8 inch per side of clearance. If the product shifts, add an insert. If the supplier’s dimensions vary by a few millimetres, tell us, because a tight carton will not forgive a loose product.
- Folding cartons, mailers, pouches or labels, depending on the product
- Full-colour CMYK with Pantone matching for brand colours
- Matte, gloss or soft-touch finishes, with foil or spot UV on selected styles
- Inserts for products that move in the box
- Custom dimensions from your product sample
- No minimum order
Compliance and labelling stay with you
If you sell cosmetics, food, supplements, CBD or other regulated goods, you are the brand owner and you are responsible for the ingredient list, warnings, net weight and every regulatory statement on the pack. Confirm contact materials and label content with your own regulatory adviser. TBPB prints the artwork you supply and does not add or check claims.
When a different approach fits better
If you only want a simple branded sticker on a stock container, start with custom packaging labels, or look at custom roll labels if you apply them by machine. If you want a plain pack that several sellers could share, see white label packaging. Anything that gets wet or oily should be considered for waterproof labels. More options are in the labels and stickers category.
A practical tip for first-time sellers: order the packaging in a small run first and put your real product in it before you plan a large print. Colours look different on a screen than on board, and a carton that fits a sample can feel tight on a full production unit. Catching that on ten pieces is far cheaper than catching it on ten thousand.
Send us the product dimensions, the sales channel and a quantity, even a single unit, and we will draw the dieline and quote it.
Frequently asked questions
Is there a minimum order for private label packaging?
No. TBPB has no minimum order, so you can order a few boxes or labels to test a product with your branding before committing to a large run. Send your dimensions and quantity and we quote it. If you have a written quote for the same specs elsewhere, we beat it.
What is the difference between private label and white label packaging?
Private label packaging is designed and printed for one brand and used by nobody else. White label packaging is a plain or generic pack that several sellers can reuse, usually with a sticker or insert to brand it. Private label gives you full control of the look.
What kinds of packaging can be private label?
Folding cartons, mailer boxes, pouches, tubes and labels can all be made private label. The right one depends on how you sell the product: retail shelf, ecommerce shipment or wholesale. Tell us the channel and the product and we recommend a format.
How do I size packaging for a product from a supplier?
Ask your supplier for a final production sample, then measure its length, width and height at the widest points and weigh it. For a folding carton, add about 1/8 inch of clearance per side. If dimensions vary between batches, tell us so we allow for it.
Who is responsible for labels and regulatory text?
You are, as the brand owner. That includes ingredients, warnings, net weight and any legal statements, especially for cosmetics, food, supplements or CBD. Check them with your own regulatory adviser. TBPB prints the artwork you supply and does not add or verify claims.
Can you print my barcode and branding?
Yes. We print your logo, artwork and any barcode you supply, with Pantone matching for brand colours. Keep barcodes on a flat area with good contrast and enough quiet space around them, and send the artwork at final size so we can check placement.
More Custom Stickers and Labels
See the full Custom Stickers and Labels range, or explore related options with no minimum order and our best-price guarantee:
