Women throughout history have used Cosmetic Boxes. They are used almost universally and kept nearby for quick access. From purses and backpacks to bathroom cupboards and business desk drawers, beauty goods have always been everywhere.
It was a simple but profitable industry. Today, cosmetics are moving into new markets. Not just for ladies anymore. Many men believe that appearing and feeling attractive go along. Next, cosmetic lines go beyond lipstick and eyeliner. With hundreds of goods in every area, the beauty industry is now about personal care and hygiene as well as makeup. Your product is always the most significant component in consumer buying and brand loyalty. You attract them with cosmetic packaging.
The correct packaging attracts consumers and invites them to join your brand. Customers first notice your product’s packaging before trying it.
Cosmetic Boxes’ Design Steps
Before developing your brand’s personalized cosmetic boxes, you must establish a few fundamentals: Your brand definition? Who likes your brand? How will consumers buy your product?
Answering these three questions will help you determine the best packaging for your business.
Does Your Beauty Brand Appeal to Whom?
Continuing with luxury cosmetics, selling high-end polishes, lotions, and face creams doesn’t guarantee a wealthy customer base.
Your nail paints may attract young women professionals. Your lipsticks may have the most mature colors. Your lotion may be popular with athletic men and women of all ages.
Don’t presume what appeals to one demographic won’t to others. If you’re established, examine purchase patterns to see who buys what. Market research helps startups make informed judgments about buying patterns and behaviors. With such data, you can create packaging that appeals to your core audience and attracts growth-boosting outliers.
Inspiration for Your Product Line
After completing those essential first steps, you may start the fun things.
Before starting the design process, decide what you like, don’t like, and what’s in between. Using cosmetic packaging trends (or beyond) to reflect your brand, create mood boards or style sheets for each product line.
Mood boards capture themes, styles, and inspirations. Style sheets (or style guides) assist you design your branding or packaging. As mentioned, you can create a mood board for each product line to inspire and guide your style. Search the internet, publications, and store aisles to see what works, what doesn’t, and what design styles could benefit your company.
Look at fonts, shapes, and colors. Watch trends and distinguish between traditional and kitschy designs. Focus on the former, creating a modern design that fits any era. It also works best for long-term customer attraction. Add what works to your mood board or product style sheets. Also underline problematic design choices to avoid them during your design process.
You’re not trying to copy others. However, style sheets give a great visual reference for product packaging design.
Good Cosmetic Boxes Design
The endless variety of colors, patterns, textures, and forms in any cosmetics aisle is overwhelming. Cosmetic and personal care packaging is more imaginative than most other product categories.
It’s entirely reasonable.
Any of these goods aims to help customers look and feel great. In order to sell lipstick, bath water, or body lotion, you must convince customers that it will take them on a pleasant voyage.
It’s also why some aesthetics arise and are used to produce timeless packaging designs that impress buyers. While your general branding scheme may influence your packaging colors, you can use product-specific strategies while retaining consistency.
Be careful of several key characteristics when seeking design inspiration and during the creative process. Always search for inventive ways to differentiate your brand’s packaging.
Using a few proven principles as a baseline helps you create a great design that defines your business and attracts customers. When you have finalized the design elements, it is best to find a supplier that can help you procure custom printed cosmetic boxes at wholesale rates.
Colors
Colors are clearly important in cosmetic boxes design. The industry naturally uses a wide range of colors. A few classic color palettes appear repeatedly.
Although your brand’s color scheme may dominate your packaging, try diverse mixtures. Pastel lavender or light purple is associated with calm. If your line sells soaking bath salts or bath bombs, lavender may be useful in your bespoke bath bomb packaging, even if it’s not your main logo. Color should stimulate consumers’ senses.
Does your brand have eco-friendly products and packaging? Is it more urban to attract socialites who attend black-tie dinners and charity balls?
Try different combinations. Find those that boost your brand, attract your ideal customer, and establish loyalty.
Fonts
Fonts and typography in packaging transmit emotions like colors. Nearly half a million fonts are accessible. Choosing the right one isn’t as difficult as it appears.
First, let’s discuss lettering basics. Serif typefaces are the most conventional and express dignity or authority. Sans serif is more modern, simple, and straightforward. Italics, scripts, and cursive typefaces convey elegance and femininity. Bold letters or all capitals indicate a bold, assertive brand (frequently utilized in men’s beauty products).
Patterns
Designs for cosmetic packaging conclude with patterns. As any visit to your local beauty supply store shows, the world is your oyster.
Cosmetics, from personalized lip gloss boxes to foundation boxes, typically feature popular design styles. The basic styles are minimalist, geometric, Art Deco, floral, classic, contemporary, modern, natural, and abstract. Many brands mix components to stand out.
Extra Information
Packaging may need other features in addition to your brand logo, copy, and visuals or photos to meet FDA cosmetic labeling requirements.
Order Stellar Custom Cosmetic Boxes From TBPB!
Ordering is simple when you trust The Best Price Boxes. You only need to provide basic information, select the product you want to order, and finalize the design, and the boxes will be on their way. We are the leading wholesale cosmetic boxes supplier in the USA and can help you design boxes that outsell the competitors. We use trending design elements to embellish the packaging, and with the help of sturdy materials, our boxes can easily withstand the trials of shipping and shelving. So, what are you waiting for? Call us today and see the difference for yourself!
Frequently Asked Questions:
Can You Design Cosmetic Boxes For Sample-Sized Products?
You have the freedom to order cosmetic boxes in any shape or size you want. We are here to cater to all your product box needs.
Can I Customize The Boxes For Any Event, Such As Birthdays Or Anniversaries?
We can easily customize the boxes to meet your needs. So, whether you want seasonal-themed boxes or event-themed boxes, we are here to help!
Can I Order Samples Before Ordering?
Yes, we do offer 2D, 3D and Physical Samples.
Can I Add A Custom Window On The Cosmetic Boxes?
You can easily add a PVC window to the cosmetic boxes.
Do You Offer Design Services As Well?
We have a team of in-house designers that can help you design the boxes with ease.
